Reboot Repeats = the swaps that stuck. These are the products our community came back for again and again.
Behind every product in this series, there’s a story.
And behind Dip, there’s something more than just a shampoo bar.
There’s a shift in how we think about performance, sustainability, and what it actually takes to change habits.
We asked Dip’s founder, Kate Assaraf, a few questions to better understand the brand, the mission, and what makes Dip different.
What Inspired Dip Sustainable Hair Care?
Dip didn’t start as a sustainability brand.
It started as a frustration.
“I’ve worked in beauty for almost two decades, and it always felt strange to me that the highest-performing haircare came packaged in the worst way for the planet.”
Kate and her team launched Dip in 2021 with a simple but powerful idea:
Performance and sustainability shouldn’t be opposites.
They knew something important:
People don’t switch products just because they’re eco-friendly.
They switch because something works better.
So instead of leading with sustainability, Dip focused on creating:
- salon-grade results
- formulas that compete with luxury brands
- a product that actually saves people money over time
The plastic-free aspect?
That was just the bonus.
Why Dip Chose to Grow Differently
In a world of fast growth, ads, and mass retail, Dip made a different choice.
“We chose to grow slowly, like a forest instead of quickly, like a weed.”
Instead of:
- Amazon
- big box stores
- aggressive marketing
Dip focused on:
- independent refill shops
- small salons
- local retail ecosystems
Each store they partner with is intentional.
“Each shop is like its own little ecosystem, deeply rooted in its community.”
This is something we deeply align with at Reboot Eco.
Because sustainability isn’t just about products —
it’s about where your money goes and who it supports.
What Dip Hopes You Feel When You Use Their Products
One of the most powerful parts of this conversation wasn’t about ingredients or performance.
It was about feeling.
“I hope people feel a little spark of joy and a little sense of ease.”
Sustainability isn’t supposed to feel:
- overwhelming
- restrictive
- like you're giving something up
It should feel like:
“Stepping into fresh air after a long day inside.”
And that moment when someone realizes the bar works better than the bottle they were using before?
“That moment feels like finding a hidden trail that’s somehow both easier and more beautiful than the road everyone else was taking.”
What Dip Stands For (Beyond Haircare)
Dip describes themselves as:
“An environmental awareness company parading around as a damn good personal care company.”
Not the other way around.
Their mission isn’t to push perfection.
It’s to encourage better choices that actually stick.
Their Philosophy:
- Buy better
- Buy less
- Shop small
- Focus on progress, not perfection
They don’t believe in:
- fear-based marketing
- sustainability pressure
- “all or nothing” lifestyles
Instead, they believe:
Every refill
Every swap
Every small decision
matters.
Causes and Impact Dip Supports
Dip doesn’t just talk about impact — they actively support it.
Over the years, they’ve:
- donated over $50,000 to the Surfrider Foundation to protect coastlines
- supported freshwater conservation in the Great Lakes
- partnered with Great Lakes Great Responsibility
- funded breast cancer pre-screenings for women in need
- supported the trans community in New York City
- uplifted small grassroots nonprofits
They also partner with Vacation Races, hosting trail races near national parks without plastic waste.
Because their community?
It’s made up of people who care about the outdoors, movement, and protecting natural spaces.
Why Dip Fits So Naturally at Reboot Eco
When we choose products for Reboot Repeats, we’re not just looking at performance.
We’re looking at:
- values
- longevity
- real-life use
- repeat purchases
Dip checks every box.
It’s:
- a product people come back for
- a brand rooted in intention
- a company that supports small business ecosystems
And most importantly?
It’s a swap that doesn’t feel like a compromise.
The Bigger Picture
Dip isn’t trying to be the loudest brand in the room.
They’re trying to be the one that:
- works better
- lasts longer
- fits into real life
Because at the end of the day:
People don’t change their habits for ideals.
They change them for something better.
Ready to Try Dip for Yourself?
If you’ve been curious about making the switch to shampoo bars, this is one of the easiest places to start.
👉 Shop Dip Shampoo Bars here
👉 Or visit us in-store to explore scents, ask questions, and see it in person
We’re always here to help you find products that work — and keep working.